Client: Institute for Entertainment, Media, and Culture

We sought to help Pepperdine's Institute for Entertainment, Media, and Culture (iEMC) gain more overall awareness at Pepperdine's undergraduate campus, as well as in prospective students' minds. Their organization provides curricular and co-curricular opportunities for students in entertainment, Media, and Culture in the Business school, Law School and Seaver College. This is a new and improved institute aims to add value to Pepperdine's current degree programs. iEMC focuses on internship opportunities, connections across industries from experienced professionals, and stress overall involvement within the field of entertainment. 

TWE created advertising budget plans, as well as goals to attain in attracting more applicants and gained exposure to the specific master's programs through online ads, print ads, and other promotional materials.